What to Wear Guide
What I Recommend:
First off, my biggest piece of ‘what to wear’ advice: coordinating is good, matching is not so good. You do not want to all be wearing the same color or print (or outfit!!) — it does NOT photograph well and looks flat.
When you’re figuring out what to wear, start with mom. Yep, mom should pick her outfit first then work everyone else’s’ around her’s. Mom should feel confident in her outfit choice and that sometimes doesn’t happen when she saves her outfit choice for last.
Neutral colors are a great place to start (gray, cream, brown, khaki, denim/chambray) and to build off of. These tend to photograph well in any setting or season (helllloooo crazy STL weather!).
Think about the season and go with colors that compliment your location (i.e. if we’re doing pics at a park, avoid Kelly greens/bright green colors!). The family above avoided greens and wore colors that coordinated well with each other, the very green location, and gave a pop in their outfits to contrast well against the background of the park).
For women, flowy skirts or maxi dresses give a lot of movement and that brings dimension, which photographs beautifully.
Coordinating colors/patterns really work the best: try to stick with 2-3 complimenting colors, then add a ‘pop’ of color to really accentuate your outfit choices. This ‘pop’ of color adds umph to your photo. As much as I love earth tones and those organic colors, adding a little pop of color can really add an extra something to your photo session! Mustard/gold is my favorite color that really photographs well and adds that extra pop to photos.
Patterns, textures and layers add dimension. Obviously this is season dependent here in STL, but layers and textures can really add an extra bit of detail to your photos. The little guy to the left has suspenders on, and his outfit compliments his dad’s plaid shirt so well.
Jewelry (and scarves — again, weather dependent!) is also an easy way to add pop (necklaces, hair accessories, watches, earrings, etc…). It’s all in the details! The little things bring flair and just add to your photos. The mom in the photo on the right has earrings and a necklace that add a bit of depth to their photo and a nice pop of contrast against the print of her shirt.
Neon and super bright colors can cause color casting onto your skin. Avoid solid vibrant colors and anything with neon.
Small lines close together (think tight pinstripes) are a no-no; these really do not photograph well and almost add a weird 3D effect to your photos (which doesn’t look good).
When in doubt, ask me! I’ve been photographing families and kids for over 6 years and I can absolutely help guide you with outfits or provide insight into what you’ve picked out thus far. I’m always happy to help!